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Anergy

A step by step approach to avoid 2+2=3 for multibusiness corporations

Book | 1st edition 2015 | Europe | Jorge Vasconcellos E Sá
Also available on Strada lex
Description

Since Agrippa, Consul of Rome, in the 5th Century B.C., first mentioned synergy ever, it has remained an elusive concept. Most specialy in the corporate world, where frequently at best the whole (company) is merely equal to the sum of the parts (divisions), plus a handful of... nothing. Worse, not seldom, anergy (negative synergy: 2+2=3) prevails, as several empirical studies indicate that often parent companies destroy value: businesses in corporate portfolios would be better off as independent companies, or as part of other corporate portfolios.
The challenge uptaken by this book is how to create synergy, an organization where businesses are better-off within the company than outside? This is achieved by an eleven step system on how to go about defining corporate strategy, where each step is illustrated by using a real case study.
As the reader goes through this book, it will become clear that this book owes much to Peter Drucker. Although Drucker wrote more than fourty books, the present one comes closer to none in being the book that he would likely have written on corporate strategy.

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Technical info
More Information
Type of product Book
Format Paperback
EAN / ISSN 9782879747941 / 9782879747965
Weight 590 g
Status Available
Number of pages 376 p.
Access to exercice No
Publisher Larcier
Language English
Publication Date Jul 23, 2015
Available on Strada Belgique Yes
Available on Strada Europe No
Available on Strada Luxembourg No
Table of contents

I. The search for corporate strategy
II. Overview of the solution (the eleven step model)
III. First step: Defining the present strategy
IV. Second step: Optimizing the structure
V. Third step: Parent information to the subsidiaries
VI. Fourth step: The subsidiaries strategies
VII. Fifth step: Planned abandonment of the subsidiaries
VIII. Sixth step: Diversification into new geographic regions
IX. Seventh step: Embracing new industries
X. Eighth step: Thinking out of the box
XI. Ninth step: Thinking out of the box
XII. Tenth step: Using the devil’s advocate to compare all alternatives
XIII. Eleventh step: Implementing the new strategy
XIV. Conclusion: From anergy to synergy

Selected bibliography
Summary of the book framework

Chapters

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